MARYAM Commercial & Residential Design was commissioned to work on the refurbishment of an existing womenswear boutique in Bad Tatzmannsdorf, Austria. BELLEZZA Fashion is a longstanding institution inside the Reiters Supreme Spa. The boutique is rated as one of the top fashion and lifestyle retail destinations in the Eastern part of Austria.
Our work was focused on creating a new and fresh retail space with the focus on a retail counter piece, as well as uplifting the shop as a whole. Our goal was to create a retail space with character that perfectly reflects the shop’s high standard of carefully selected brands and garments. To achieve this, we used the brands CI color pink and built a room in room concept with custom-made pink wall paneling, we added a brass retail-counter, a main product island in shades of pink and custom-made brass clothing racks, we relocated the cloakrooms and accentuated them with Gubi "Gio Ponti" mirrors and on top of this we added vintage lighting by Hans Kögel and a vintage Murano Pendant light in the CI color pink.
Further velvet Curtains, comfortable velvet swing chairs and coverings add a warmth to the modern architecture. We elevated the rather minimalistic interior with custom-made velvet poufs, hangers and jewelry display.
The overall new design has integrated well with the brand, adding a subtle and elevated experience of contemporary elegance.